Apr 16, 2020
Jay Baer, CSP, CPAE has spent 27 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm – Convince & Convert – provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.
His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.
Jay's second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.
In this episode, Karen and Jay discuss:
- Success Story of Jay
- Commit to Get Leads
-
- Take everything you know and give it away one bite at a time. Surround your potential customers with expertise, what you know, and how you can help them.
- Consult to Sell
-
- Turn attention into subscriptions then nurture the relationship until they are ready to buy.
- Connect to Build and Grow
-
- The best way to grow any business is to let your customers do that growing for you.
- Success Thinking, Activities and Vision
-
- Embrace complains. Use them as an opportunity to learn and grow and change as needed. Your unhappy customers are your most important customers.
- Sweet Spot of Success
"You give away information snacks in order to eventually sell knowledge meals."- Jay Baer
*5 Minute Success - Listener Giveaway*
Go here to receive your FREE 6-Step Process for Creating World of Mouth with Talk Triggers!
Connect with Jay Baer:
Twitter: @jaybaer
Facebook: Jay Baer
Website: JayBaer.com & ConvinceAndConvert.com
Book: Now Revolution, Talk Triggers, Hug Your Haters, and More!
Show: Social Pros & Standing Ovation & The Talk Triggers Show
YouTube: Jay Baer
LinkedIn: Jay Baer
Instagram: @jaybaer
About the Podcast
Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.
Here’s to your success in business and in life!
Connect with Karen Briscoe:
Twitter: @5MinuteSuccess
Facebook: 5MinuteSuccess
Website: 5MinuteSuccess.com
Email: Karen@5MinuteSuccess.com
5 Minute Success Links
Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day
Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"
Subscribe to 5 Minute Success Podcast
Spread the love and share the secrets of 5 Minute Success with your friends and colleagues!
Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.