Aug 18, 2020
Why do people say one thing and do another? What really drives behavior? How does the brain actually work – and how can we best communicate with it? What does that mean for companies? Melina Palmer, host of The Brainy Business podcast, has dedicated her career to seeking answers to these questions for herself and her clients. Melina uses behavioral economics to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. The result is messaging, branding, advertisements, pricing and products that are more “brain friendly” (meaning more leads, conversions, and revenue).
In this episode, Karen and Melina discuss:
"The way that information is presented changes what choices we make."- Melina Palmer
*5 Minute Success - Listener Giveaway*
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Connect with Melina Palmer:
Twitter: @thebrainybiz
Facebook: The Brainy Business
Website: TheBrainyBusiness.com
Show: The Brainy Business Podcast
YouTube: The Brainy Business
LinkedIn: Melina Palmer
Instagram: @thebrainybiz
Inc.com: Melina Palmer
About the Podcast
Join host Karen Briscoe each week to learn how you can achieve success at a higher level by investing just 5 minutes a day! Tune in to hear powerful, inspirational success stories and expert insights from entrepreneurs, business owners, industry leaders, and real estate agents that will transform your business and life. Karen shares a-ha moments that have shaped her career and discusses key concepts from her book Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed.
Here’s to your success in business and in life!
Connect with Karen Briscoe:
Twitter: @5MinuteSuccess
Facebook: 5MinuteSuccess
Website: 5MinuteSuccess.com
Email: Karen@5MinuteSuccess.com
5 Minute Success Links
Learn more about Karen’s book, Real Estate Success in 5 Minutes a Day
Karen also recommends Moira Lethbridge's book "Savvy Woman in 5 Minutes a Day"
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